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The Psychology of Film Trailers

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1pm - 2pm : The Auditorium

For Adults Free Popular Science Talk
  • Parking
  • Disabled parking
  • Wheelchair access
  • Hearing loop
  • Toilets
  • Disabled toilets
  • Changing places

The Forum, Millennium Plain, Norwich, NR2 1TF

01603 727 950

Exploring the science behind film trailers

Whether you like to arrive at the cinema early in order not to miss them, or prefer to skip right through when streaming from home, film trailers have a unique power to draw us in.

Professor Keith M Johnston from University of East Anglia explores how trailers use psychological triggers and audio-visual techniques to captivate audiences: from building anticipation to encouraging participation.


Free, booking essential
Recommended for adults and ages 12+
The Auditorium, The Forum
what3words: labs.trip.video

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