Whether you like to arrive at the cinema early in order not to miss them, or prefer to skip right through when streaming from home, film trailers have a unique power to draw us in.
Professor Keith M Johnston from University of East Anglia explores how trailers use psychological triggers and audio-visual techniques to captivate audiences: from building anticipation to encouraging participation.
Free, booking essential
Recommended for adults and ages 12+
The Auditorium, The Forum
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